Vita Elixi

The name Vita Elixi was developed to encapsulate vitality and the essence of an elixir that nourishes from within. To shape the brand’s identity, I conducted in-depth research on competitors, consumer behavior, and market gaps in the adaptogenic beverage space. One of the key insights was that many elixir drinks lacked strong shelf appeal and failed to connect emotionally with the target audience.I started with a creative direction board, studying typography, color psychology, and packaging trends in both the wellness and energy drink sectors. The goal was to create a visually compelling brand that stood out in supermarkets while maintaining a sense of trust and functionality. Key insights: Women in the target demographic seek holistic wellness but also gravitate toward bold, confident branding that speaks to their needs. Many adaptogenic drinks looked too clinical or uninspiring—Vita Elixi needed a vibrant, empowering presence on the shelf. Emotional triggers like strength, energy, glow, and focus were integrated into messaging to make the product instantly relatable.